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Direct mail for the Internet

Cool Tool of the Day
March 4, 1997

"Sure, if you want to do a mass mailing -- maybe a new product announcement, your billing, or even a merry x-mas letter -- you can set up a simple mailing list in your email program. Everyone does it. But what do your customers get? A lame-ass message that's the same as what everyone else got! About as personal as one of those pizza-shop flyers jammed under your door. Boring!

". . . So quit sending email that sucks. Get eMerge and get that personal touch!" Full story...

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